To pay homage to all the fantastic artists that have subverted Smiley® over the last 50 years, they are working with world-famous grafiti artist André Saraiva. This is a one of a kind collectors edition recycled tote bag for the 50th anniversary of Smiley®.

Smile at the original icon of pure happiness. Smiley® has been spreading positivity since 1972 and the icon has become an integral part of popular culture, worn by trendsetters around the world. The sunny circle at Smiley® is all about blue skies and big love and they created a collection for LOQI to match those endless good vibes. Live the power of a smile when you wear your Smiley® accessory today!

TM & © SMILEY