To pay homage to all the fantastic artists that have subverted Smiley® over the last 50 years, they are working with world-famous grafiti artist André Saraiva. This is a one of a kind collectors edition recycled weekender for the 50th anniversary of Smiley®.

Smile at the original icon of pure happiness. Smiley® has been spreading positivity since 1972 and the icon has become an integral part of popular culture, worn by trendsetters around the world. The sunny circle at Smiley® is all about blue skies and big love and they created a collection for LOQI to match those endless good vibes. Live the power of a smile when you wear your Smiley® accessory today!

TM & © SMILEY

We thought you'd never ask!

I weigh 310 g (10.93 oz).
I can carry 5 kg (33 lbs).

My size 25 x 50 x 25 cm (9.8" x 19.7" x 9.8").
My adjustable and removable strap is 27 - 60 cm (10.6" - 23.6").
My side pocket zipper is 20 cm (7.9").
My handles are 27 cm (10.6").
My packaging is a Transparent Midi Zip Pocket 20 x 27 cm (8" x 11").

I'm made of 100% recycled taffeta by GREEN CIRCLE® certified.
I'm STANDARD 100 by OEKO-TEX® certified.
I'm water resistant.
I'm made using waterless printing.
I’m sustainable.

LOQI is certified CO2 Neutral by Planetly.