LOQI and Smiley® share a common universe full of art, happiness and creative ideas. The sunny circle at Smiley® is all about blue skies and big love. LOQI collaborated with Smiley® to create a collection of recycled bags, zip pockets, weekenders and laptop covers for their 50^th anniversary.

André Saraiva is a world-renowned graffiti artist and creative director. Born in Uppsala, Sweden. Grew up in Paris. André began his lifelong passion for graffiti, tagging his name all over the city's walls. Mr. A, his alter ego, quickly became his signature character in the art world on six continents. Fashion brands Chanel and Louis Vuitton jumped on his band wagon.

André has created sets of original works of art with his artistic take on Smiley®, creating an exclusive limited edition collector’s project.

At LOQI, the quality and durability of our bags has always been a priority.The new Smiley® collection is made from 100% certified recycled taffeta material by GreenCircle JIAREN and is an OEKO-TEX® certified product—from fabrics, to zippers, to threads.

Say YES to a LOQI x SMILEY® bag that brightens up your day, every day. Let’s reduce the use of plastic bags together. Our community is making a difference by always carrying a LOQI. It means the World, Mars, and Venus to us.