Alex Trochut is a Barcelona-born, Brooklyn-based designer, typographer and illustrator. He has dipped his fingers into everything from street culture to haute couture for inspiration. And he left his fingerprints all over the world of music, pop culture, fashion, and beyond—much to our delight. His client list is too long to list, but includes bands such as the Rolling Stones, Wiz Kalifa, and Arcade Fire, as well as brands like Coca Cola, Nike, Patagonia, Adidas and The New York Times.

LOQI Alex Trochut Collection

Ribbons of swirls and carefully crafted cursive curls. Retro revivals of serif and sans.
Graphic artist Alex Trochut masterfully captures the character of a city through little more than lovely letters.

Shop the LOQI ALEX TROCHUT collection.

LOQI Interviews Alex 

Q. A museum nobody should miss? A. Massachusetts Museum of Contemporary Art Q. Craziest place in New York? A. The concerts by Lot Radio at the Mission Church. Q. An exceptional place around the world? A. The Sơn Đoòng cave in Vietnam. Q. What's the secret of creativity? A. Hard work. Q. Who let the dogs out? A. Some dog owner I hope.

Q. What's your favourite quote? A. “The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity.The creative mind plays with the objects it loves.” - Carl Jung Q. What song best describes you work ethic? A. “Work” by Rhianna. Q. What kitchen utensil would you be? A. A blender. Q. Pick two celebrities to be your parents. A. I wouldn’t change my parents for any celebrity, love them too much.

Artworks by Alex Trochut