LOQI Designer Martina Flor

Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. Based in Berlin she runs a well-known studio specializing in lettering and custom typography. She has worked with The Washington Post, Vanity Fair, Etsy, Adobe, Mercedes Benz, Lufthansa, Cosmopolitan and many more. Let’s explore the classy and jazzy world of lettering with Martina Flor.

LOQI Martina Flor Collection

Share your emotions and speak out loud with the most lovable LOVE bag.
L is for lively lines. O is for optimistic ornaments. V is vibrant curls and swirls. E is for empowering energy.

Shop the LOQI Martina Flor Collection.

LOQI Martina Flor

LOQI Interviews Martina 



Q. A museum nobody should miss?
A. Buchstabenmuseum (Alphabet) in Berlin.

Q. What is your spirit animal?
A. Rooster.

Q. Craziest place in Berlin?
A. Studio Martina Flor.

Q. What empowers you?
A. Having new ideas, being creatively active.

Q. Favorite cartoon character?
A. Peppa Pig! Needs to be updated to current times in terms of family dynamics.

Q. What's the secret of creativity?
A. That it secretly lives inside every one of us.

Q. What song best describes you work ethic?
A. Uy, that’s a tough one. Let me get back to you on that one later : )

Q. What kitchen utensil would you be?
A. A soup spoon.

Q. Pick two celebrities to be your parents.
A. Madonna and David Bowie.

Artworks by Martina Flor

Artworks by Martina Flor