Beautiful. Bold. Brilliant. Rediscover the World’s favorite term and conquer the world. The collection is exclusively created by Sagmeister & Walsh's travelling "B for Beauty" exhibition. Get into the groove with the Everybody's Favorite Form tote bag.

The famous duo Sagmeister & Walduo have been rocking the design world for more than 20 years. Best known for their bold, edgy work in the music industry - Rolling Stones, Talking Heads, and Lou Reed - Sagmeister & Walsh are all about type all the time and created the epic ci-centric LOQI collection. The artists also teamed up with the Guggenheim Museum, The New York Times and Jay-Z to name a few.

We thought you'd never ask!

I weigh 56 g (1.98 oz).
I can carry 20 kg (44 lbs).
My size is 50 x 42 cm (19.7" x 16.5").
My zip pocket is 11.5 x 11.5 cm (4.5" x 4.5").
My handle is 27 cm (10.6").

I'm made of polyester taffeta.
I'm STANDARD 100 by OEKO-TEX® certified.
I'm water resistant.
I'm made using waterless printing.
I’m recyclable.

LOQI is certified CO2 Neutral by Planetly.