Signs & symbols produce meaning in a world saturated with images. Logolike notations, enclosed in simple shapes as in the World & Sign tote bag, invoke familiar images we see from international airports to highway insignia. In this cosmology, each color corresponds to different levels of perception: green stands for material, blue for the everyday world, yellow for ideas, white and black for language and red for the subjective.

Matt Mullican is considered a member of the “Pictures Generation”, having studied at CalArts in Los Angeles. He rose to fame in the early 1980s alongside his contemporaries Cindy Sherman, David Salle and Robert Longo. Matt has exhibited at the MoMA New York, Tate Modern London, Stedelijk Museum and Centre Pompidou.

We thought you'd never ask!

I weigh 56 g (1.98 oz).
I can carry 20 kg (44 lbs).
My size is 50 x 42 cm (19.7" x 16.5").
My zip pocket is 11 .5 x 11.5 cm (4.5" x 4.5").
My handle is 27 cm (10.6").

I'm made of 100% recycled taffeta by GREEN CIRCLE® certified.
I'm STANDARD 100 by OEKO-TEX® certified.
I'm water resistant.
I'm made using waterless printing.
I’m sustainable.

LOQI is certified CO2 Neutral by Planetly.